As a marketing firm how do you use the popularity of a site like YouTube to your advantage? Well first you can’t just upload a commercial and expect it to be popular. But if you can post something creative and not obviously selling your product you can use the free advertising to your advantage. The only way to fail is to not understand who is watching.
A couple of options for getting viewers attention on YouTube are to create informational, educational, or entertainment videos. Which you chose is up to you. Each is targeting different audiences.
Informational videos are about the company and maybe the product. Making it a point to be informative about how the product is made without revealing any secrets, used to target those wanting to learn more about the company or product.
Being educational is all about teaching somebody to do something. Obviously this will be hard but if you do it right you can direct them to your website, generating more traffic to your site in the process. This could be as simple as how to tie a knot or to something a little more complex. You obviously want to make it something easy to do but interesting to the audience.
The last is for entertainment, doing something different to advertise your product to get attention to it. Most advertising on TV is in this category but you want to be careful that you do not make it appear too professional.
Just producing a video is not enough though. You need to participate in the user community and make sure the videos direct people to your site. The end goal of the video is more traffic and business for your company.
Just as with your site you want to choose your keywords for the video carefully. You want to make sure they make sense but you do not want it to be so open that everything is drawn to it. You want to focus on a particular audience. Just as you want going to your web site.
There are some additional benefits to using YouTube for marketing other than it being free. You can spare your own site hosting the extra bandwidth drain caused by videos. Videos on YouTube are also now put into Google (Google owns YouTube) so it automatically goes into the search engine.
Lastly when you post a video on YouTube it creates a profile channel. Viewers can subscribe to the channel and the company can use it for a mailing list for more information and about new videos as they come out. Of course you want to be careful with not spamming the customer here as you want to gain clients and not lose them.
